The Joy of Matcha

Joy of Matcha is the matcha specialist in the Benelux. They offer you the highest quality and purest matcha available, imported directly from Japan.

Matcha has been the energy and health drink of choice for many celebrities, health coaches, yogis, athletes and even doctors for many years. With good reason, because matcha gives you more energy & better focus, helps with weight loss, strengthens the immune system and ensures radiant skin.

Let yourself be seduced by the exclusive quality of Joy of Matcha, grown by small, local growers high in the shady mountains of Kagoshima in Japan. The matcha plantations are covered 4 weeks before harvest. This gives the chlorophyll production a boost, which gives our matcha its beautiful, bright green color. Only the most beautiful leaves of the first spring harvest are slowly ground on ancient grinding stones. And you can taste that. The creamy, smooth taste of Joy of Matcha is unparalleled and stays with you.